Two-Way Website Integration: One Source for your Sales and Marketing Data

For many housebuilders, managing website content alongside sales data has historically meant duplication, delays and unnecessary risk. Development and plot details are entered into one system, then copied into another.

Price changes are updated in your CRM and then manually amended on your website and the portals. Reservations are taken on site but may not be reflected online for days. When systems aren’t connected, accuracy suffers, speed suffers, and so does the customer experience. 

Introducing a smarter way of working... ContactBuilder’s two-way website integration, your sales system and website working together - in near real-time.   

One system, one source of data  

By integrating directly with your website CMS, ContactBuilder becomes the single point of data entry. All details are entered in one place, reducing the risk of error.   

When a development or plot is set live in ContactBuilder, key data is pushed through to the website in almost real time. Your site is automatically populated with accurate, up-to-date information - no duplication required.  

Of course, the website CMS still plays an important role allowing your marketing team to add the finer details like imagery, lifestyle copy and any other supporting content, but your core sales information is pre-populated and ready to go. 

And your website leads? They pull straight into ContactBuilder. The same goes for property portals; any leads you receive pull directly into the system, categorised by development, ready for your sales team to pick up and nurture.  

Designed to support every team  

This two-way website integration doesn't just benefit your sales teams, it supports the whole business, saving everyone time. By removing duplication and delays, ContactBuilder’s two-way integration creates a smoother internal workflow and a more reliable customer journey.  

Having your website and ContactBuilder connected means a smooth process from start to finish. Our work with Shanly Homes is an excellent example of easing pain points, their new, smart way of working streamlines their processes. 

Don’t just take our word for us, Adele Hemming, marketing manager at Baker Estates said: “We’ve been really pleased with the two-way website integration with ContactBuilder. The ability to automatically pull leads from our website directly into the system ensures nothing is missed and allows our team to respond quickly and efficiently. 

What’s been even more valuable is the integration that pushes live development and plot data from ContactBuilder into our website CMS. It keeps our availability accurate in real time, reduces manual updates and gives our customers confidence that the information they’re seeing is current. It’s streamlined our processes significantly.”