How ContactBuilder Automates Website Updates for Housebuilders

In today’s fast-paced housing market, speed and accuracy are everything. When it comes to digital listings, every moment counts - whether it's taking a reserved plot off the market or launching a brand-new development online. That’s where ContactBuilder's automation tools come in. 

Our recent work with Shanly Homes is an excellent example of our latest automated solution.  

The Challenge 

Shanly Homes approached ContactBuilder looking to improve their internal processes around website updates. Previously, when a plot was reserved, someone from the team would need to manually request that it be removed from the website. Similarly, when new plots or developments became available, the marketing team would have to coordinate their addition to the website – a pain point for an already busy team, creating delays and additional admin. 

What they needed was a smarter, more streamlined approach - one that would remove these manual steps entirely. 

The Solution 

Shanly Homes wanted ContactBuilder to be the one true source of all plot, house type and development data, and take full control of updating their website with this data the moment anything was created or changed. To make that happen, ContactBuilder collaborated closely with their digital agency, MMS, the team behind the Shanly Homes website, to create the integration. 

Our team of developers created a solution that allows ContactBuilder to send data directly to Shanly’s website content management system (CMS), whenever a change is made, without the need for anyone to lift a finger.   

The Outcome 

Now, when a new development or plot is created in ContactBuilder, that information is automatically pushed to the Shanly Homes website. Details like: 

• Plot status
• Price
• Number of bedrooms and bathrooms
• House type  

 …are all sent in real time. 

And as soon as a plot is reserved in ContactBuilder, this update is then pushed straight to the website, taking that plot off sale.  

This means no more chasing up website updates, no more risk of displaying outdated information, and a faster, more efficient digital presence that reflects Shanly Homes’ high standards.

Why It Matters 

This level of automation isn't just a time-saver - it’s a game-changer. It ensures that customers always have access to the most up-to-date listings, helping to drive more informed enquiries and improve the overall buying journey. 

For housebuilders like Shanly Homes, it means the sales and marketing teams can focus on what they do best - building relationships, not updating websites. 

Want to learn more about how ContactBuilder can streamline your digital operations? Get in touch with our team to see what automation could do for your business.