A stronger CRM for a tougher market: How ContactBuilder helps

In the ever-challenging new homes market, where adaptability and efficiency are paramount, you need a management solution that streamlines your operations and makes the customer journey a breeze. For 15 years, ContactBuilder has been the leading and longest-standing housebuilder management system that offers all the tools you need to manage plots, enquiries, sales and aftercare.  

ContactBuilder's ability to consolidate customer information from all lead sources, including directly from your website, third-party property portals such as Rightmove and Zoopla, and from on-site visits is a standout feature. The system allows you to track the entire customer journey from initial enquiry through to aftercare.  

The extensive reporting suite offers valuable insights. With over 40 different reports, you can easily see a broad overview or a more detailed analysis of sales in just a few clicks – allowing you to evaluate and structure your marketing activity. There is also the functionality to give the sales team access to some or all the reports, so they too can see how they are performing with just the click of a button. This analytical advantage is pivotal in making data-driven decisions, particularly important in a market that demands adaptability.   

When your sales team log in to their accounts, they are greeted with a dashboard that includes information on interactions with potential purchasers, reservation information, aftercare tickets, charges and payments and a plot overview – allowing them to easily see what tasks take priority.  

Helen Todd, Managing Director at Stubbings Property Marketing said, “We have been using ContactBuilder since its inception. To be able to gather all of our customers’ details in one, central, secure database, where we can track their entire customer journey is invaluable." 

Another industry expert, Abigail Skelley, Head of Sales at Harrington Homes, shared her positive experience with ContactBuilder: "Harrington Homes used a previous iteration of ContactBuilder many years ago. After managing our sales offline for a time due to market conditions, we’re excited to be returning to ContactBuilder and utilising the many new features that they’ve introduced to make our lives easier." 

She highlights the sales progression features as particularly beneficial for their team. These features, designed to simplify the sales process, have proven to be essential for Harrington Homes as they navigate market challenges. 

ContactBuilder stands out for its range of features that cater to the unique needs of the new homes industry. Some of these features include: 

• Centralised database: gathering all customer details in one secure location, that can be accessed from any mobile, tablet or desktop. 
• Sales progression: streamlining the sales process with features designed to ease your team’s workload. 
• Communication tools: easy communication with leads and purchasers, individually or at scale.  

As the new homes market continues to present challenges, ContactBuilder empowers businesses like Stubbings Property Marketing and Harrington Homes with the tools they navigate the market. In the words of Helen Todd, "It’s a great tool, and we would highly recommend.”  

 

If you would like to find out more about ContactBuilder and how it can help your business, arrange a free, no-obligation demo today.