About

Meet our team - click here

About ContactBuilder

ContactBuilder is a hosted electronic lead capture & evaluation system which is written specifically for UK housebuilders. Being web-based ContactBuilder does not involve any investment beyond an internet enabled PC. It requires little or no capital investment and should form an essential part of any modern housebuilder’s marketing budget and planning.

Leads from your website, showhomes and estate agents can be evaluated on equal terms to help you respond to your prospects appropriately using the right media at the right time. ContactBuilder enables you to benefit from the substantial savings and efficiencies of electronic marketing media compared with traditional marketing methods. It produces its own indisputable data to prove your return on investment in it. The hottest prospective buyers from any lead source will become crystal clear when you use ContactBuilder.

Why you should consider ContactBuilder

• To justify the value and verify the outcome of every single lead
• To maximise the revenue you generate from your leads
• To ensure disciplined follow up procedures
• To benefit from shorter sales cycles
• To improve the return on investment of your marketing strategy
• To track your conversion rates comprehensively
• To maximise the efficiency of your site sales staff
• To reduce sales and marketing communications costs
• To integrate all traditional and electronic leads within your sales process
• To ensure your customers get a prompt and appropriate response
• To make it easier for purchasers to register with you and reduce "registration fatigue"
• To get automated lead source analysis and conversion rates etc.

Web tracking - For each prospect that registers on your website a record of each web visit can be recorded in ContactBuilder which will analyse the web visits at company, site and individual contact level. For any date range, you can view the number of visits to each development’s web pages and drill-down to see which prospects have visited each page. For prospects that have visited your site you can allocate them to developments, email, text, mail-merge, create follow-up tasks, print/fax details etc, for the whole group, a subset or single contact prospect records. The system also reports the date, time, development and individual web pages visited.

Email Tracking - For each contact ContactBuilder shows the date and time an email is opened and when any links are clicked. All the standard follow up actions eg email, text etc can be undertaken directly from the prospect’s email tracking screen.

Workflow – The optional ContactBuilder workflow system helps to ensure that you provide a disciplined and consistent response to each lead, maximising its value and ensuring each lead is fully explored and properly evaluated. Each workflow can include up to 10 activities and individual workflows are assignable to each site. Each workflow activity is individually configured to prompt so many days from completion of the previous activity. Telephone activities can record the number of attempts to make contact and the full resolution of each lead is tracked. Workflow activities are incorporated in the standard task list and placed chronologically within any manually set tasks. Comprehensive reports show the number of contacts that are assigned to workflow and their status.